CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is
CTR Prediction: what it is & how it works
Posted in Marketing by seoscoop 22 hours ago (http://feedproxy.google.com)What Could Google’s New Privacy Policy Mean for PPC?
Posted in Marketing by seoptimise 22 hours ago (http://feedproxy.google.com)
Earlier in the week Google announced changes to its privacy policies. The main changes are that:Now nearly all Google products are covered by one privacy policy.Information you give Google’s various different services can be combined.Google still promises not to sell personal data, but to only share aggregated, non-personally identifiable information. It hasn’t announced that it’s collecting info
Be Your Best Self, Stupid!
Posted in Marketing by WuQV 22 hours ago (http://feedproxy.google.com)
The Best Personal Branding I admit that most ideas of personal branding in the virtual world somewhat disturb me. It’s not the idea of self-promoting that bugs me so much as how most guides talking about “personal branding” give the most obvious solutions that would make even the most interesting man or woman in the world appear safe, humdrum, and perhaps not even human. Why Personality Matt
A Picture’s Worth 1,000 Links: How To Find and Cite Images
Posted in Search Engines by 3DogMedia 23 hours ago (http://www.blueglass.com)
Writing great content can be challenging, but that’s only one step of the process. To make a piece of content look complete, it will usually include images.Why? Images not only add substance and visual interest to a piece, but they also increase sharability and draw readers’ attention to different parts of the article (which is especially important nowadays when skimming is so prevalent).But even
Social Media: The Worst of 2011
Posted in PPC Marketing by mfinch 23 hours ago (http://feedproxy.google.com)
What happens in social media…stays in social media.…NOT.Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment.I love social media for myself, and also for brands and companies. I've been an advocate for it here, here, and here. But, I must say, that social media can als
Social Media: The Worst of 2011
Posted in PPC Marketing by mfinch 23 hours ago (http://feedproxy.google.com)
What happens in social media…stays in social media.…NOT.Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment.I love social media for myself, and also for brands and companies. I've been an advocate for it here, here, and here. But, I must say, that social media can als
4 Ways to Make Your E-Mail Marketing Mobile Friendly
Posted in Marketing by AllAboutContent 23 hours ago (http://feedproxy.google.com)
E-mail marketing, with 92% of the U.S. internet users sending and reading e-mail, according to E-mail marketing no longer reaches your audience the way it used to. People used to sit at their Gateway desktops every night, dial into their Netscape and check e-mails while watching Family Matters. The story is now a bit different. One in five marketing e-mails is opened on a smart phone. This change
Flashpoint Demo Day a Glimpse of How Entrepreneurs’ Dreams Come True
Posted in Blogging by AllThatsNewontheWeb 23 hours ago (http://mashable.com)
A gathering of entrepreneurs in the Bay Area on Thursday offered a window into how ambitious techies’ visions become reality. It started with a presentation from a go-getter named Adam Ghetti. Dressed casually in a dark tee-shirt, Ghetti stepped to the front a conference room at the Silicon Valley venture capital firm Andreessen Horowitz on Thursday afternoon. He launched into an intense, r
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